Willpower Contracting, meet your new front office
Everything below is live and specific to general contractor businesses. Talk to the receptionist, audit your own site, and watch the follow-up fire.
- Talk to the AI receptionist — it will book you in
- Audit your real website in about ten seconds
- See the follow-up sequence written for general contractor leads
- Work out what the missed calls are costing you
Audit a general contractor website
Live fetchEnter the site and it gets fetched live. Everything below comes from the page as it exists right now.
Enter any website. The full run — live fetch, technical crawl, and Google’s own Lighthouse test — usually takes twenty to forty seconds, and longer on a big one. Works on your own site too, and that is usually the more interesting one.
The page is fetched live, robots.txt and the sitemap are read from the server, and the performance numbers come from Google's own PageSpeed Insights. Everything below is checkable against the site as it exists right now.
Call the general contractor receptionist
InteractiveThis is a real conversation, not a recording. Ask about pricing, hours, or availability and it will book you in.
Talk to Ava
Uses your microphone. Nothing is recorded beyond this page.
Try asking
- “How much is project consultation?”
- “What are your hours?”
- “Can I get in this week?”
- “Do you do bathroom remodel?”
- “I'd like to book an appointment.”
Ava is running against a sandbox for Halden Build Co.. Bookings and lookups are simulated — no calendar, CRM, or messaging system is connected.
The call they just missed
InteractiveNobody picked up. Here is what happens in the next sixty seconds.
Sandra Nakamura
Asking about project consultation and comparing options
Press play to see what happens in the next sixty seconds.
This business misses roughly 46 calls a month. At a $62,000 average ticket, that is real money walking to whoever answered.
What the missed calls are worth
InteractiveEvery number starts at the general contractor benchmark. Change any of them to match your actual business.
Typical for a general contractor of this size is around 46. Count after-hours, lunch, and the ones that ring while someone is with a customer.
Start at 90% — the share an after-hours AI typically reaches in general contractor. Drag it down if you want a more conservative picture.
Benchmark for this vertical is about 14%.
General contractor jobs in this range typically land around $250,000.
Paid leads in this vertical run about $190. Used to compare recovered calls against buying more.
Recovered revenue per month
$1,435,000
$17,220,000 a year
- Calls recovered per month
- 41
- New customers from them
- 5
- Equivalent lead spend
- $7,790
Missed calls × recovery rate
Recovered calls × your close rate
What buying the same number of leads would cost
Missed calls × recovery rate × close rate × average ticket. Nothing clever, and nothing hidden — the equivalent lead spend line shows what buying the same number of leads at $190 each would cost instead.
Benchmarks are for general contractor businesses generally, not a measurement of yours. Job value is seeded from typical general contractor work — not the diagnostic-fee average — so the starting figure matches what a recovered call is actually worth.
Want this running on your line?
Twenty minutes to walk through what it would look like for Seattle specifically.
- No slide deck, just your numbers
- You keep the audit either way
- Live in about a week if it makes sense